Last edited by Vizil
Wednesday, April 22, 2020 | History

9 edition of Strategic advertising management found in the catalog.

Strategic advertising management

Larry Percy

Strategic advertising management

  • 320 Want to read
  • 23 Currently reading

Published by Oxford University Press in New York .
Written in English

    Subjects:
  • Sales promotion,
  • Advertising -- Management,
  • Strategic planning,
  • Communication in marketing

  • Edition Notes

    StatementLarry Percy.
    Classifications
    LC ClassificationsHF5438.5 .P475 2008
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL22514622M
    ISBN 109780199532575
    LC Control Number2008038449


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Strategic advertising management by Larry Percy Download PDF EPUB FB2

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Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework.

Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in Reviews: 1.

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1 What are Advertising and Promotion. 3 Defining Advertising and Promotion 4 The Role of Advertising 5 A Closer Look at Advertising 5 A Closer Look at Promotion 12 Advertising and Promotion in Social Media 13 Advertising and the Consumer 14 Ethics and Advertising 16 Criticism of Advertising 18 2 Perspectives on Advertising 26File Size: 95KB.

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